The real estate market is experiencing a downturn due to the effects of a global pandemic. There are ample properties, but prices have become stagnant, and an increased duration on the market has signalled a shift to a buyer’s market. This feature will examine tips to help you get your property listing sold and includes answers to questions like – what are you doing to market it? And what other strategies do you have in place to help the sale?

#1 Stage Your Listing – Staging is an upfront investment, and a crucial step when dealing with a lot of competition. There are many benefits, including creating a lasting first impression in professional photos, highlighting the best features of a property and allowing visiting buyers to make an emotional connection, imagining for themselves what it would be like to live there. Of course, there are practicalities as well, such as providing furniture for the agent and potential buyers to sit down on, thus promoting more prolonged and comfortable discussions. Staged homes are known for selling quickly, sometimes within days, so it should be considered a valuable selling strategy.

#2 Use Professional Photographs – This is essential if not crucial, to selling your property. You will want to hire a photographer that understands lighting, composition and mainly interior design. There are many photographers out there who claim they have the right skills; however, a skilled architectural photographer will not come in and take a bunch of pictures. They will stage the area – moving, adjusting and placing pieces to make the most of lighting and space. They can rearrange things to a tee, capturing the best images for you to sell your property.

#3 Prioritize Online Marketing – Exposing your listing is a fundamental step that involves publishing your listing across several platforms like MLS, Realtor.com, Trulia and Zillow. Social media is a significant player in this case. For younger demographics, you should post your listing on Facebook Marketplace and watch as the inquiries start coming in. Build an email list and send regular emails to potential customers. Host an open house online or offer a Livestream tour of the home. There are many ways to maximize your online marketing potential, try these other channels too: Pinterest, Instagram, Twitter, and LinkedIn.

#4 Don’t Be Too Overbearing – We know you are motivated to sell your home, but take note: being pushy and overbearing can instantly turn your potential buyers away. Furthermore, having a rushed and desperate attitude while negotiating can put the wrong message across, costing you several thousands of dollars. Hiring a professional real estate agent is always a good move as they can take care of everything in a professional manner.