How To Provide Topnotch Customer Service – 4 Real Estate Best Practices

Customer service is a crucial component of producing, buying, and selling real estate. The market requires dedicated agents who are empathetic and patient — we want to build a superior customer experience, thereby generating more word of mouth referrals and increasing revenue. Enjoy these tips on best practices, and please let us know what you think!

#1 Quick Response — Follow a guideline when it comes to response time. Respond to an inquiry within two business days (email) or one business day (phone). A prospective client is choosing to move on to another agent if they don’t hear back from you. Even if you’re not fully prepared, still reply letting them know that you’ve received their message and are working on providing them with an answer as soon as possible. This type of communication builds trustworthy and dependable relationships.

#2 Anticipate Client Wishes — Anticipating a client’s top priority nurtures relationships and promotes brand loyalty. Having a team where approach and performance are aligned means less worry about providing a consistent experience and more time to focus on streamlining customer service procedures. Remember, we don’t want the client to feel blindsided, confused, or misinformed during the transaction.

#3 Share Information — More information is better than less information. You can help clients to feel empowered, and that comes from providing them with facts that they can interpret and understand. Anticipate your client’s needs so that you can provide answers before they even ask. Also, don’t make assumptions that any information is too simple for your clients. You’d be surprised. People love to know more, and by providing simple facts, clients can make more informed decisions.

#4 Nail Your Hellos and Goodbyes — Some studies show that it only takes one-tenth of a second to determine traits like trustworthiness. So, before you throw out a sales pitch or introduction about yourself, focus on how you are going to say hello (and goodbye). It’s a good idea to take the same type of approach throughout your interactions with clients so that they begin to associate this behavior with your company and team.

If you pay attention to these suggestions, you will definitely improve your ability to serve your customers. Do you have a great customer service story? We’d love to hear about it! Reach out anytime!